POVOROT RECORDS is a sister / subsidiary company of Ham Factory Records. In October of 2014, Mikhail Balezine and Andrey Nikiforov decided to branch out into Former Soviet Union countries by delivering quality music content onto foreign monetized platforms. By November of 2014 Mikhail Balezine also known as Mikhalych and Fake Brit produced over fifteen tracks set to hit the market by the end of the summer of 2015. In the summer of 2015 Povorot Records is planning to produce first three music videos for the created music content. Also by Fall of 2015, Povorot Records is planning to launch a marketing campaign to promote their upcoming music releases in FSU territories. Povorot Records is focusing on finding and promoting an up and coming artist in FSU territories. The main genres of Povorot Records are “Hip-Hop”, Rap, R&B, and “New Age Pop”.